Pusha T, Logic, Post Malone, The Weeknd, Offset, Drake - The Music Industry in Esports

If you follow us on Facebook, you probably saw our news announcement with regards to Post Malone entering the esports industry. Consider this a follow-up article as take a step back and look at the other names sticking their heads into the esports industry. It's exciting stuff and here's why it's beneficial to esports. 

Let's start with the freshest piece of news. Post Malone, the hit artist many of us love, has become a co-owner of Dallas Empire through a massive equity stake in Team Envy. As an organization, Envy has names in multiple scenes such as the Dallas Empire for the Call of Duty League and Dallas Fuel for the Overwatch League. Here's his reasoning behind the decision: 

I grew up in Texas and I’ve been gaming my whole life, so this just really felt right. 

I have always wanted to be a part of bringing gaming into the professional sports world so to be involved with what Envy is doing in my hometown feels like such a perfect fit. - Post Malone

Such a deal has massive implications. While fans of Team Envy may become fans of Post Malone, vice versa will also take place. With 6.6 million followers on Twitter, that's an incredible amount of people being exposed to his interest in esports. 

The same runs true for the other investors listed in the title. Let's make a quick round-up of where they're putting their names: 

• Offset - FaZe Clan 
• Drake - 100 Thieves 
• Pusha T and Logic - Chaos Esports Club
• The Weeknd - Overactive Media 

Celebrities and stars outside of the scene, including traditional sports stars such as David Beckham are beginning to realize the massive potential in esports. By making the most of their own following and by tying into a popular esports organization, a merge and trade of success are bound to happen. 

Let us know your thoughts in the comments section below!