Pepsi Sponsoring The GO Malta Esports Festival 2018

As the largest esports event in Malta draws near once again, Gamers.com.mt will be covering the sponsors that make everything possible, highlighting their contribution to the event and giving them recognition for their efforts to assist the growth of the esports industry on the island. We're glad to announce a global heavyweight in the realm of carbonated soft drinks - Pepsi.

Started in the late 1890s in the United States, Pepsi-Cola grew exponentially in popularity due to its originality at the time.The modern-day rival of Coca-Cola would only appear in the 1970s to spark the ongoing 'cola war'. While we try to remain as impartial as possible, blind taste tests have found that the taste of Pepsi is more natural than that of Coca Cola, Anyways, Pepsi has been around for quite some time now, watching various technological industries take off and succeed, including that of esports. While the brand continuously creates new spin-off products from their winning formula, Pepsi is also looking for new opportunities of sponsorship within esports, just like its sister brand  Mountain Dew, which is also incredibly active in many esports scenes. While Mountain Dew sponsors the likes of Team Dignitas, Splyce and Team SK Gaming (huge esports organizations), Pepsi sponsors and has sponsored teams such as Virtus.pro, Counter Logic Gaming and MSG; the company responsible for organizing LoL Worlds.

Esports is a growing phenomenon globally and Pepsi is proud to be supporting The GO Malta Esports Festival once again. We have been part of the gaming community in various ways over the years and we have seen this event grow into the festival it is today. Undoubtedly, the event will continue to develop thanks to the passion and determination of Gamers.com.mt.

- Karen Cutajar, Pepsi Brand Executive at Simonds Farsons Cisk plc.

Therefore, we're very proud to be collaborating with Pepsi as a brand dedicated to helping out esports and fueling the prosperity of the industry. Gamers.com.mt is very grateful for the support; we'll definitely be offering fresh, cold Pepsi at the venue for you all to enjoy - what else would you want to drink?