Nvidia preparing to release another graphics card?

The ''war'' between Nvidia and AMD continues with the green side preparing to launch the GeForce GT 1030 to compete with AMD's RX550. The best part of it is that, we're expecting to have this card launched in Europe soon for a price tag of less than €100. The GT 1030 should feature a GP108 GPU, with 512 stream processors, 32 TMUs, 16 ROPs, and 2GB/4GB of RAM on a 128-bit memory bus. A card like this won't need any PCI-e power since it only takes 35W while the AMD RX550 consumes 50W. Is PC gaming becoming cheaper ?