Mercedez-Benz Gets Involved with eSports at ESL One Hamburg

Audi, Subaru, Honda. These are a few examples of car manufacturers that have made the decisive leap to try their hand at eSports partnership or sponsorship. Perhaps one of the largest names in the automotive spectrum, Mercedez-Benz has used the ESL One Hamburg as a start into competitive gaming.

Obviously, the brand will be partnering with ESL to make way for a brighter future for the two; note that Hamburg is only just the beginning for the German company.  Mercedez-Benz has been waiting for a chance like this for a while, having announced its Mercedes-AMG Motorsport eRacing competition recently, it needed such an agreement. The first third-party Dota 2 Major by Valve was a golden opportunity.

The VP of Marketing Mercedez-Benz Passenger Cars expressed such excitement in the bel;ow statement:

“Our wide-ranging international commitment to sport allows us to accommodate the interests of our diverse target groups. As a brand, we maintain close contact with our customers, are able to build up empathy and to become an accepted part of their world. We have been following the extremely fast-growing eSports segment for some time now and are firmly of the opinion that this new involvement will complement our existing sports sponsoring activities with an eye on the future and allow us to make contact with a very interesting, new target group.”

Meanwhile, the community is brewing with anticipation for the $1,000,000 event that is ESL One Hamburg. The commitment of such a renowned brand will only help in enhancing the atmosphere of excitement.