David Beckham Launches Esports Organization - Guild Esports

At a rapid rate, celebrities, stars and professional athletes alike, or anybody with money in their pocket, is realising the potential in esports as both an investment opportunity and also an incredible way to advertise brands. Recently, the football star of David Beckham launched a new esports organization - Guild Esports - as a co-owner. Read on to learn more!

Right now, the organization is looking for a $30 million investment to kick off the London esports organization. Prior to David Beckam's investment, the organization ran by the name of The Lords Esports and wasn't doing so well - the new influx of money and attention looks to get things going. The sponsors of Blue Star Capital and DB Ventures have pledged investments to help its kick-off.

The administrative component of the organization is now being run by a former senior employee for both Activision Blizzard and Red Bull - looking highly promising. Until now, the organization has promised to host rosters for three select scenes as listed below: 

• Rocket League
• FIFA 20
• Fortnite

Honestly though, why am I writing this article? No, I'm no fan of Beckham, but through the above example, we can confidently state that esports continues to grab the attention of mass media. Multiple other celebrities have already invested in the industry and my gut feeling tells me that it won't be long before it will be commonplace for a celebrity to be associated with a particular esports organization.  

Unlike traditional sports, esports does not restrict investors to those only available locally as most organizations do not have any national ties or restrictions. Apart from Beckham, the following is a small list of personalities invested in esports: 

• Michael Jordan 
• Stephen Curry 
• Drake
• Odell Beckham Jr. 
• Kevin Durant 

Those are some of the more known ones. Let us know in the comments section what you think of this new trend of traditional athletes investing in esports!