Astro Bought by Logitech for $85 Million
Thursday 13th July 2017, 03:32 | written by: Gabriel SciberrasA perfect complement to Logitech G's focus on PC gaming
Logitech is well-known for producing headsets for PC gaming along with all types of other peripherals, but doesn’t share the same popularity in its console department. Following a news breaking deal with Astro for a payment of $85 million, it’s rather obvious what Logitech look to do with the purchase.
Ujesh Desai, VP and GM of the Logitech G brand says it himself in the below statement derived from a press release:
"With the addition of Astro, we're investing in an adjacent gaming market - the console gaming market - to help accelerate the long-term growth of our gaming business. In FY 2018, we expect the acquisition of Astro to add approximately two points of growth to the to p line, and to be slightly dilutive to the bottom line in the first year, as we integrate the business and invest to expand Astro internationally".
Below are a few more words, but this time from Astro co-founder and president Jordan Reiss:
"The whole team at Astro has always held Logitech and Logitech G products in the highest regard, so I'm ecstatic we are joining forces. Astro's brand strength combined with Logitech G's unrivaled technology and global distribution network is going to bring our products to even more gamers around the world".
It appears to be a winning situation for all involved.